The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 28, 2012
Filed:
May. 18, 2011
Brian Reistad, Sudbury, MA (US);
William D. Snapper, Holliston, MA (US);
Andrew C. Payne, Lincoln, MA (US);
James Campbell, Watertown, MA (US);
Brian Reistad, Sudbury, MA (US);
William D. Snapper, Holliston, MA (US);
Andrew C. Payne, Lincoln, MA (US);
James Campbell, Watertown, MA (US);
Open Text S.A., Luxembourg, LU;
Abstract
Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may allow obtain a set of user actions from a participant. The set of user information may include user information, such as demographics, and may also contain event related information, such as a purchase or the user clicking on a link in an email. A program or script may be generated having decision branches. At each decision branch, a first dialogue or a second dialogue may be selected based on the user information. The personalized program or script may be presented to the user based on the user information.