The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 28, 2012
Filed:
Sep. 28, 2009
Kaili LV, Hangzhou, CN;
Zheng Zhang, Hangzhou, CN;
Bing Yang Hua, Hangzhou, CN;
Zengguang Liu, Hangzhou, CN;
Jian Deng, Hangzhou, CN;
Jie Su, Hangzhou, CN;
Chao Feng Meng, Hangzhou, CN;
Huai-bin Yuan, Hangzhou, CN;
Kaili Lv, Hangzhou, CN;
Zheng Zhang, Hangzhou, CN;
Bing Yang Hua, Hangzhou, CN;
Zengguang Liu, Hangzhou, CN;
Jian Deng, Hangzhou, CN;
Jie Su, Hangzhou, CN;
Chao Feng Meng, Hangzhou, CN;
Huai-Bin Yuan, Hangzhou, CN;
Alibaba Group Holding Limited, Grand Cayman, KY (US);
Abstract
A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.