The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 21, 2012
Filed:
Oct. 25, 2011
Todd J. Broms, New York, NY (US);
Amihai Ulman, Brooklyn, NY (US);
Todd J. Broms, New York, NY (US);
Amihai Ulman, Brooklyn, NY (US);
Managed Audience Share Solutions LLC, Brooklyn, NY (US);
Abstract
Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices. The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions. Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets. Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in.