The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 21, 2012
Filed:
Dec. 22, 2008
Devon L. Biere, Olathe, KS (US);
Carl J. Persson, Olathe, KS (US);
Devon L. Biere, Olathe, KS (US);
Carl J. Persson, Olathe, KS (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
A method of delivering advertisements with media content using context based filtering is provided. The method comprises copying a unit of media content and then accessing a first advertisement wherein the first advertisement comprises a first advertisement content and a context based filtering criteria. The method also comprises examining the copied unit of media content using the context based filtering criteria and when the copied unit of media content conflicts with the context based filtering criteria, the copied unit of media content is delivered without the first advertisement content. When the copied unit of media content does not conflict with the context based filtering criteria, the copied unit of media content is delivered with the first advertisement content.