The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 14, 2012

Filed:

Apr. 13, 2010
Applicants:

Vijay Mital, Kirkland, WA (US);

Saurab Nog, Sammamish, WA (US);

Jason A. Wolf, Kirkland, WA (US);

John A. Payne, Seattle, WA (US);

Inventors:

Vijay Mital, Kirkland, WA (US);

Saurab Nog, Sammamish, WA (US);

Jason A. Wolf, Kirkland, WA (US);

John A. Payne, Seattle, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A data search and retrieval system that, in response to a search query, applies a model to search results to generate information to be returned to a user. The model may define characteristics of a persona such that the application of the model generates information consistent with the persona. A persona may be an individual person or a group of people having shared characteristics. A user may be presented with a list of identifiers of available models of personae. When the user selects a model of a particular persona to be applied, the information generated in return to the user may be consistent with the characteristics associated with the selected persona.


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