The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 07, 2012
Filed:
Oct. 09, 2007
Sang Keun Lee, Gyeonggi-do, KR;
Min Uk Kim, Seoul, KR;
Sang Keun Lee, Gyeonggi-do, KR;
Min Uk Kim, Seoul, KR;
NHN Business Platform Corporation, Seongnam-si, KR;
Abstract
A method and system for extracting a weight classified by a ranking which can calculate, in a keyword advertisement, a unit sale cost of an advertisement area exposing advertisement information by considering an advertising effect classified by a keyword, the advertising effect being acquired by using the corresponding advertisement area, is provided. The method of extracting a weight classified by a ranking includes the steps of: generating the advertisement area, wherein one keyword corresponds to a plurality of advertisement areas and each of the plurality of advertisement areas corresponds to the ranking; and extracting a weight value for advertising costs of the advertisement area by considering an advertising effect classified by the ranking of the advertisement area corresponding to a click-through rate (CTR), and the ranking.