The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 07, 2012

Filed:

Dec. 12, 2008
Applicants:

Daniel Willis, Gilroy, CA (US);

Michael Doiron, Nepean, CA;

Inventors:

Daniel Willis, Gilroy, CA (US);

Michael Doiron, Nepean, CA;

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

An impression normalization function can be established and applied against recorded values for impressions occurring in two or more games. A normalized impression record is created to provide advertisers independent and realistic measurements by which they can compare impressions to enable agreement on the degree of exposure offered by a given advertisement.


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