The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2012
Filed:
May. 17, 2007
Method and system for using coherence of biological responses as a measure of performance of a media
Hans C. Lee, Carmel, CA (US);
Timmie T. Hong, San Diego, CA (US);
William H. Williams, Hilo, HI (US);
Michael R. Fettiplace, Madison, WI (US);
Hans C. Lee, Carmel, CA (US);
Timmie T. Hong, San Diego, CA (US);
William H. Williams, Hilo, HI (US);
Michael R. Fettiplace, Madison, WI (US);
The Nielsen Company (US), LLC., Schaumburg, IL (US);
Abstract
Various embodiments of the present invention create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen.