The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2012
Filed:
Apr. 06, 2010
Ozgur Cetin, New York, NY (US);
Kannan Achan, Mountain View, CA (US);
Erick Cantu-paz, Sunnyvale, CA (US);
Rukmini Iyer, Los Altos, CA (US);
Ozgur Cetin, New York, NY (US);
Kannan Achan, Mountain View, CA (US);
Erick Cantu-Paz, Sunnyvale, CA (US);
Rukmini Iyer, Los Altos, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Sponsored search advertising utilizes a click probability as one factor in selecting and ranking advertisements that are displayed with search results. The probability of click may also be referred to as a predicted click-through rate ('CTR') that may be multiplied by an advertiser's bid for a particular advertisement to rank the display of advertisements. An accurate prediction of the click probability improves the potential revenue that is generated by advertisements in a pay per click system. Other advertising systems may benefit from an accurate and reliable estimate for an advertisement's probability of click in different environments and scenarios.