The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2012
Filed:
Jul. 21, 2005
Colin M Bryar, Seattle, WA (US);
Lawrence G Tesler, Portola Valley, CA (US);
Jeffrey P Bezos, Greater Seattle, WA (US);
Colin M Bryar, Seattle, WA (US);
Lawrence G Tesler, Portola Valley, CA (US);
Jeffrey P Bezos, Greater Seattle, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
Links in a system may be displayed at varying prominence based on user interaction with the links. Link paths chosen by users become apparent by virtue of display prominence of the links. A link may be displayed with greater or lesser prominence corresponding to the propensity of users to interact with the link. Prominence values that affect a prominence at which links are displayed may be modified based on user interaction information. Prominence values may further automatically decay, possibly over time or according to user interaction with the links. Using and modifying prominence values in this manner, links that emerge with greater prominence may form one or more 'paths' that users can readily follow. Much as in the natural world where pheromones deposited by ants attract other ants to desirable paths, user interaction information can be advantageously used to automatically identify more desirable link paths to a resource.