The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 17, 2012
Filed:
Sep. 07, 2003
Stephanie Wald, Givat Zeev, IL;
Yossi Tsuria, Jerusalem, IL;
David Richardson, Ramat Hasharon, IL;
Eliphaz Hibshoosh, Tel Aviv, IL;
Joseph Deutsch, Tel Aviv, IL;
Shabtai Atlow, Efrat, ID;
Stephanie Wald, Givat Zeev, IL;
Yossi Tsuria, Jerusalem, IL;
David Richardson, Ramat Hasharon, IL;
Eliphaz Hibshoosh, Tel Aviv, IL;
Joseph Deutsch, Tel Aviv, IL;
Shabtai Atlow, Efrat, ID;
NDS Limited, Staines, Middlesex, GB;
Abstract
An advertising control method is described. The method includes receiving an advertisement identification message (AIM) at a first mobile device, sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stoned AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.