The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 26, 2012

Filed:

Jul. 26, 2007
Applicant:

Jeffrey L. Sharkey, Hermosa Beach, CA (US);

Inventor:

Jeffrey L. Sharkey, Hermosa Beach, CA (US);

Assignee:

The DIRECTV Group, Inc., El Segundo, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01);
U.S. Cl.
CPC ...
Abstract

A method of arranging row ads system within a program guide includes communicating row ad metadata to a user device and communicating program guide information to a user device. The program guide information defines a plurality of rows, wherein at least a first row is associated with a first channel. The method includes associating positioning information with the row ad relative to the first row, populating a second row from the plurality of rows in response to the metadata and displaying the row ad and displaying the first row associated with the first channel within a program guide structure on a display associated with the user device in response to the positioning information.


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