The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 26, 2012

Filed:

Oct. 31, 2008
Applicants:

Chad William Whipkey, Foster City, CA (US);

Dirk Manfred Beyer, Walnut Creek, CA (US);

Phillip Dennis Delurgio, Foster City, CA (US);

James Frederic Drew, Redwood City, CA (US);

Nathaniel Keith Folkert, Brooklyn, NY (US);

Steven John Peter Hillion, San Francisco, CA (US);

Michael Alexander Shwe, San Francisco, CA (US);

Inventors:

Chad William Whipkey, Foster City, CA (US);

Dirk Manfred Beyer, Walnut Creek, CA (US);

Phillip Dennis Delurgio, Foster City, CA (US);

James Frederic Drew, Redwood City, CA (US);

Nathaniel Keith Folkert, Brooklyn, NY (US);

Steven John Peter Hillion, San Francisco, CA (US);

Michael Alexander Shwe, San Francisco, CA (US);

Assignee:

DemandTec, Inc., San Mateo, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 10/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

Methods and apparatuses for decomposing a business metric based on a plurality of activities and a response model are described. In one embodiment, the method accesses the response model and the plurality of activities, the plurality of activities each having a reference and executed value. The method computes a contribution to the business metric based on setting one of the plurality of activities to one of the corresponding reference and executed value and setting the other activities to the value state opposite of that activity. Furthermore, the method computes each of the contributions independent of the response model type.


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