The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 19, 2012
Filed:
Mar. 03, 2008
Gagan Aggarwal, Sunnyvale, CA (US);
Gagan Aggarwal, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products. First auction bids of a first type and second auction bids of a second type for placement of content items are received. Each of the first and second auction bids received including a corresponding bid price. The first auction bids are assigned to bid positions according to the corresponding bid prices. The second auction bids are assigned to bid positions according to a profit measure associated with each of the second bids and the bid positions. The assigned positions of the first and second bids define results of an auction for the placement of the content items.