The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 12, 2012

Filed:

Nov. 05, 2010
Applicants:

Alec Reitter, Palo Alto, CA (US);

Barbara Chang, San Francisco, CA (US);

Ken Sun, Palo Alto, CA (US);

Raghav Gupta, Sunnyvale, CA (US);

Alvaro Bolivar, San Francisco, CA (US);

Alan Lewis, Santa Clara, CA (US);

Inventors:

Alec Reitter, Palo Alto, CA (US);

Barbara Chang, San Francisco, CA (US);

Ken Sun, Palo Alto, CA (US);

Raghav Gupta, Sunnyvale, CA (US);

Alvaro Bolivar, San Francisco, CA (US);

Alan Lewis, Santa Clara, CA (US);

Assignee:

eBay Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to receive from a consumer application a request for activation of a keyword extraction service via an application programming interface, the request including an identity of a content source, the request further including an identification of a particular extraction process to be used by the keyword extraction service on the identified content source; determine if the keyword extraction service has already processed the identified content source and retained extracted keywords in a data store; extract keywords from the identified content source using the particular extraction process identified in the request; and make the extracted keywords accessible to the consumer application.


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