The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 29, 2012
Filed:
Jul. 29, 2010
Applicant:
Michael Sack, Natick, MA (US);
Inventor:
Michael Sack, Natick, MA (US);
Assignee:
SuperMedia LLC, DFW Airport, TX (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 40/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
A computing device receives, from a module that manages bids to bid engines, data relating to a bid rule, the data including at least two metrics concerning performance of the bid rule. Two of the metrics are selected for defining a goal for the bid rule, wherein a first one of the selected metrics is a primary metric and a second one of the metrics is a secondary metric, the primary metric being a value that is subject to an optimization, and the secondary metric being used to establish one or more constraints. The goal is defined by performing the optimization subject to the one or more constraints.