Targeting of advertisements based on mutual information sharing between devices over a network

Abstract

A system and method to facilitate targeting of advertisements based on mutual information sharing between devices over a network are described. Users access an entity over a network and further initiate various events, which are subsequently captured by selective processing servers within the network-based entity. Each of such events or actions initiated by the user is associated with one or more categories and is further stored within the entity along the respective categories. Subsequently, if the user connects to one or more media devices, and the media devices are coupled to the entity via the network, then the entity selects advertisements to be displayed within the viewing area of the media device, such that each advertisement is related to the stored events or actions and their respective categories. Alternatively, a user connects to one or more media devices and further performs specific actions. The actions are then transmitted to the entity via the network and are stored within the entity along with respective categories associated with each user action. Subsequently, if the user connects to the entity through a client machine and through the network, the entity selects advertisements to be displayed within the display area of the client machine along with content information requested by the user, such that each selected advertisement is related to the previously stored events or actions and their respective categories.