The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 08, 2012
Filed:
Jan. 04, 2008
Babak Hodjat, Dublin, CA (US);
Parmeet Chaddha, Fremont, CA (US);
Siamak Hodjat, San Jose, CA (US);
ILoop Mobile, Inc., San Jose, CA (US);
Abstract
A situational decision engine (SDE) operates within a mobile device or server to present a user with display content specifically optimized to the user's present situation. By acquiring characteristics about the user's present situation, the SDE is capable of analyzing the general state of the user and make decisions about presenting information with situational relevance. With the SDE, promoters and marketing firms may target user incentives and present the incentives based on a correlation of incentive features and the users context. After acquiring key characteristics of a user's context, the SDE analyzes and determines an optimal correlation to available incentives. By optimizing the matching of a promotion, an ad, or a survey to the user's situation, maximum benefit to both user and the promoter may be realized. By analyzing a user's context and presenting display content accordingly, the SDE is able to optimize the user's experience.