The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 17, 2012
Filed:
Dec. 12, 2006
Shubhasheesh Anand, Mountain View, CA (US);
Majid Mohazzab, Saratoga, CA (US);
Lawrence Edward Morrisroe, San Jose, CA (US);
M. S. Kiumarse Zamanian, Hillsborough, CA (US);
Shubhasheesh Anand, Mountain View, CA (US);
Majid Mohazzab, Saratoga, CA (US);
Lawrence Edward Morrisroe, San Jose, CA (US);
M. S. Kiumarse Zamanian, Hillsborough, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.