The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 03, 2012
Filed:
Jan. 09, 2009
YE Chen, Sunnyvale, CA (US);
Dmitry Pavlov, San Jose, CA (US);
Pavel Berkhin, Sunnyvale, CA (US);
John Canny, Berkeley, CA (US);
Ye Chen, Sunnyvale, CA (US);
Dmitry Pavlov, San Jose, CA (US);
Pavel Berkhin, Sunnyvale, CA (US);
John Canny, Berkeley, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method and a system are provided for large-scale behavioral targeting for advertising over a network, such as the Internet. In one example, the system receives training data that is processed raw data of user behavior. The system generates selected features by performing feature selection on the training data. The system generates feature vectors from the selected features. The system initializes weights of a behavioral targeting model by scanning the feature vectors once. The system then updates the weights of the behavioral targeting model by scanning iteratively the feature vectors using a multiplicative recurrence.