The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 03, 2012

Filed:

May. 05, 2010
Applicants:

Thomas P. Kempf, Plymouth, MN (US);

Richard J. Kaiser, Allentown, PA (US);

Francis G. Schiro, Doylestown, PA (US);

Inventors:

Thomas P. Kempf, Plymouth, MN (US);

Richard J. Kaiser, Allentown, PA (US);

Francis G. Schiro, Doylestown, PA (US);

Assignee:

General Mills, Inc., Minneapolis, MN (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

Embodiments provide product information to a person viewing a product by capturing a product identifier image associated with the product, determining a product identifier from the image, and retrieving product information from a product database using the product identifier. In some cases the product information is filtered prior to display using a profile that includes criteria set by the user. Embodiments provide product information via a handheld computing device, which in some cases can be a mobile phone or other such device that also includes a camera for capturing product identifier images.


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