The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 27, 2012
Filed:
May. 20, 2010
Jim W. Delli Santi, Los Altos, CA (US);
Soren Riise, Ruislip, GB;
Devesh Patel, Cupertino, CA (US);
Ramazan Demir, South Pasadena, CA (US);
Jim W. Delli Santi, Los Altos, CA (US);
Soren Riise, Ruislip, GB;
Devesh Patel, Cupertino, CA (US);
Ramazan Demir, South Pasadena, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.