The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 27, 2012
Filed:
Oct. 01, 2008
Parag Samdadiya, Kirkland, WA (US);
Rama Ranganath, San Francisco, CA (US);
Robert F. Day, Bellevue, WA (US);
Venkata Rama P. Tammana, Kirkland, WA (US);
John W. Merrill, Redmond, WA (US);
Parag Samdadiya, Kirkland, WA (US);
Rama Ranganath, San Francisco, CA (US);
Robert F. Day, Bellevue, WA (US);
Venkata Rama P. Tammana, Kirkland, WA (US);
John W. Merrill, Redmond, WA (US);
Google Inc., Mountain View, CA (US);
Abstract
A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.