The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 27, 2012

Filed:

Jun. 20, 2008
Applicants:

James L. Cansler, Cedar Park, TX (US);

Charles Scott, Austin, TX (US);

Scott White, Austin, TX (US);

Inventors:

James L. Cansler, Cedar Park, TX (US);

Charles Scott, Austin, TX (US);

Scott White, Austin, TX (US);

Assignee:

AT&T IP I, LP, Atlanta, GA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G05B 19/418 (2006.01);
U.S. Cl.
CPC ...
Abstract

A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to receiving trick play command data at an end user device; receiving a plurality of advertising data at the end user device; correlating the plurality of advertising data with penetration data for an end user associated with the end user device; prioritizing the advertising data for the end user device based on the correlation; and presenting a portion of the advertising data on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.


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