The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 13, 2012
Filed:
Dec. 18, 2007
Keith Joseph Bradley, Sandyford, IE;
Paul Cotter, Stillorgan, IE;
Damien Plower, Clonsilla, IE;
Juraj {hacek Over (S)}ofranko, Ke{hacek over (z)}marok, SK;
Keith Joseph Bradley, Sandyford, IE;
Paul Cotter, Stillorgan, IE;
Damien Plower, Clonsilla, IE;
Juraj {hacek over (S)}ofranko, Ke{hacek over (z)}marok, SK;
Amdocs Software Systems Limited, Dublin, IE;
Abstract
A method for detecting click fraud. In one embodiment, the method includes the steps of: directing a user to an item but delaying the internal ratings update of the item; collecting data to build a model of the user; building the model of the user in response to the collected data; determining the trustworthiness of the user in response to the model of the user; and updating internal ratings of the item in response to the trustworthiness of the user. In various embodiments, the click fraud can be the inflation of advertisement clicks, the inflation of popularity or the inflation of reputation.