The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 13, 2012
Filed:
Feb. 05, 2007
Richard Williams, Dana Point, CA (US);
Jacob Kong, Irvine, CA (US);
Lawrence J. Hughes, Dana Point, CA (US);
Rasoul Hajikhani, Aliso Viejo, CA (US);
Richard Williams, Dana Point, CA (US);
Jacob Kong, Irvine, CA (US);
Lawrence J. Hughes, Dana Point, CA (US);
Rasoul Hajikhani, Aliso Viejo, CA (US);
Experian Marketing Solutions, Inc., Schaumberg, IL (US);
Abstract
A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. In one embodiment, the client specifies which of a plurality of enhancements should be applied to lead records received from the particular client. In one embodiment, the lead enhancement module returns a contactability score for each lead record, indicated a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. In one embodiment, data items associated with the individual that are returned to the client are selected based on a vertical market of the client. In one embodiment, custom models that are defined on a per client basis are applied to lead records that are received from the particular client.