The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 06, 2012
Filed:
Sep. 12, 2007
Sunitha Gorty, Redmond, WA (US);
Mark Masterson, Seattle, WA (US);
Scott Tomlin, Bellevue, WA (US);
Mansoor Malik, Kirkland, WA (US);
Hyejin Yun, Kirkland, WA (US);
Sunitha Gorty, Redmond, WA (US);
Mark Masterson, Seattle, WA (US);
Scott Tomlin, Bellevue, WA (US);
Mansoor Malik, Kirkland, WA (US);
Hyejin Yun, Kirkland, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Embodiments of the invention provide ways to update and permit third-party advertising content of a webpage developed using Asynchronous JavaScript and XML ('AJAX') techniques. An illustrative method includes registering a set of possible triggering events that can invoke an advertisement-update process, registering advertisement containers (portions of the webpage that can present the advertisements), receiving an indication that a triggering event has occurred, identifying (in some cases) advertisement containers whose advertisement content is to be updated, accessing third-party advertisement data that is stored outside of the domain of the webpage to receive the fresh advertising content, and presenting the fresh advertising content in the one or more advertisement containers.