The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 28, 2012
Filed:
Sep. 10, 2007
Geoffrey R. Smith, Mountain View, CA (US);
Iain Merrick, London, GB;
Michael A. Killaney, London, GB;
John Alastair Hawkins, London, GB;
Greg Hecht, Mountain View, CA (US);
Simon Rowe, Berkshire, GB;
Geoffrey R. Smith, Mountain View, CA (US);
Iain Merrick, London, GB;
Michael A. Killaney, London, GB;
John Alastair Hawkins, London, GB;
Greg Hecht, Mountain View, CA (US);
Simon Rowe, Berkshire, GB;
Google Inc., Mountain View, CA (US);
Abstract
Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile