The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 28, 2012
Filed:
Jan. 23, 2006
Gregory L. Hendrickson, Seattle, WA (US);
James T. Reichert, Kirkland, WA (US);
Jonathan C. Cluts, Sammamish, WA (US);
Pamela J. Heath, Seattle, WA (US);
Sven Pleyer, Woodinville, WA (US);
David W. Baumert, Sammamish, WA (US);
John P. Gallagher, Fall City, WA (US);
Wistar D. Rinearson, Redmond, WA (US);
Flora P. Goldthwaite, Seattle, WA (US);
Gregory L. Hendrickson, Seattle, WA (US);
James T. Reichert, Kirkland, WA (US);
Jonathan C. Cluts, Sammamish, WA (US);
Pamela J. Heath, Seattle, WA (US);
Sven Pleyer, Woodinville, WA (US);
David W. Baumert, Sammamish, WA (US);
John P. Gallagher, Fall City, WA (US);
Wistar D. Rinearson, Redmond, WA (US);
Flora P. Goldthwaite, Seattle, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer's display system, which dynamically synthesizes the advertisement and provides it to the display.