The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 28, 2012

Filed:

Feb. 26, 2008
Applicant:

Seung Phill Lim, Gyeonggi-do, KR;

Inventor:

Seung Phill Lim, Gyeonggi-do, KR;

Assignee:

NHN Corporation, Seongnam-si, KR;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 40/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A map advertisement system and method by using a mash-up map advertisement is provided, which can operate various advertisement cost billing policies. The map advertisement system includes an advertisement management unit for generating an advertisement layer and an identifier of the advertisement layer based on advertisement information including geographic location information received from an advertiser terminal; a base map providing unit for providing a base map layer capable of providing geographical information through on-line; and a mash-up map advertisement unit for generating mash-up map data by mixing the advertisement layer with the base map layer based on the geographic location information, wherein the advertisement layer identifier includes at least one information element related to an advertisement exposure on the advertisement layer.


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