The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 07, 2012
Filed:
Dec. 06, 2005
Tamar Yehoshua, Sunnyvale, CA (US);
Owen Van Natta, Palo Alto, CA (US);
Jonathan Leblang, Menlo Park, CA (US);
Udi Manber, Palo Alto, CA (US);
Ruben E. Ortega, Seattle, WA (US);
Tamar Yehoshua, Sunnyvale, CA (US);
Owen Van Natta, Palo Alto, CA (US);
Jonathan Leblang, Menlo Park, CA (US);
Udi Manber, Palo Alto, CA (US);
Ruben E. Ortega, Seattle, WA (US);
A9.com, Inc., Palo Alto, CA (US);
Abstract
An ad placement system provides functionality for users to rate advertisers associated with particular ads they view, and/or to rate particular ads. The ratings supplied by individual users in association with a given advertiser are used by the system to generate an average or other aggregate rating for the advertiser. This aggregate rating is exposed to users in association with the advertiser's ad or ads, allowing users to efficiently take the advertiser's reputation into consideration in deciding whether to click through or otherwise select such ads to access the advertiser's web page or site. For example, in one embodiment, each ad is displayed with a corresponding visual indication of the aggregate rating of the advertiser.