The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 31, 2012
Filed:
Apr. 21, 2000
Devin F. Hosea, Boston, MA (US);
Arthur P. Rascon, Lexington, MA (US);
Richard S. Zimmerman, Belmont, MA (US);
Anthony Scott Oddo, Jamaica Plain, MA (US);
Nathaniel Thurston, Somerville, MA (US);
Devin F. Hosea, Boston, MA (US);
Arthur P. Rascon, Lexington, MA (US);
Richard S. Zimmerman, Belmont, MA (US);
Anthony Scott Oddo, Jamaica Plain, MA (US);
Nathaniel Thurston, Somerville, MA (US);
Cox Communications, Inc., Atlanta, GA (US);
Abstract
A method and system are provided for accurately and anonymously profiling Web users and for selectively delivering content such as advertisements to users based on their profiles. The system uses behavioral information preferably collected at the users' point of connection to the Internet to anonymously profile their interests and demographics. It accurately matches and delivers content to the users to which they will likely be most receptive. Advertisers can use the system to launch effective advertising campaigns delivering selected Web content to chosen target audiences. The system uses feedback from users to determine the effectiveness of an advertising campaign and allows dynamic modification of the advertising campaign by, e.g., altering the target audience, to optimize results.