The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 17, 2012
Filed:
Jun. 20, 2007
William J. Westerinen, Issaquah, WA (US);
Hanumant Kumar Yadav, Issaquah, WA (US);
James S. Duffus, Seattle, WA (US);
Todd L. Carpenter, Monroe, WA (US);
William J. Westerinen, Issaquah, WA (US);
Hanumant Kumar Yadav, Issaquah, WA (US);
James S. Duffus, Seattle, WA (US);
Todd L. Carpenter, Monroe, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A method and apparatus for assuring delivery of paid advertising to a user may involve asking a question about an advertisement or requiring data about the advertisement to be entered. In one embodiment, a human presence indicator, such as stylized letters, may be displayed during or after the presentation of an advertisement to be copied by a user to indicate presence during the advertisement. When the challenge relating to ad viewing is correctly answered, a value associated with viewing the ad may be credited to a user account, either locally or at a clearinghouse or other repository.