The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 03, 2012
Filed:
Jan. 17, 2008
Kenneth J. Kalb, Solana Beach, CA (US);
Mark H. Schwartz, Livonia, MI (US);
Thomas H. Buscher, Los Angeles, CA (US);
Kenneth J. Kalb, Solana Beach, CA (US);
Mark H. Schwartz, Livonia, MI (US);
Thomas H. Buscher, Los Angeles, CA (US);
Other;
Abstract
An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign. A computer program product which incorporates this method increases effectiveness of managing advertising campaigns through all off-line media channels beyond conventional means.