The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 03, 2012
Filed:
Jul. 19, 2005
Hui Chao, San Jose, CA (US);
Menaka Indrani, Fremont, CA (US);
Gary Vondran, San Carlos, CA (US);
Xiaofan Lin, Sunnyvale, CA (US);
Parag M. Joshi, Los Gatos, CA (US);
Dirk M. Beyer, Walnut Creek, CA (US);
C. Brian Atkins, Mountain View, CA (US);
Pere Obrador, Mountain View, CA (US);
Alex Xin Zhang, San Jose, CA (US);
Hui Chao, San Jose, CA (US);
Menaka Indrani, Fremont, CA (US);
Gary Vondran, San Carlos, CA (US);
Xiaofan Lin, Sunnyvale, CA (US);
Parag M. Joshi, Los Gatos, CA (US);
Dirk M. Beyer, Walnut Creek, CA (US);
C. Brian Atkins, Mountain View, CA (US);
Pere Obrador, Mountain View, CA (US);
Alex Xin Zhang, San Jose, CA (US);
Hewlett-Packard Development Company, L.P., Houston, TX (US);
Abstract
Methods, machines, systems and machine-readable instructions for producing marketing items are described. In one aspect, a user is prompted to specify campaign parameters, including one or more campaign topics, defining a scope of the campaign. The user is prompted to specify for each of the one or more campaign topics a corresponding set of one or more attributes of intended recipients of the marketing campaign. The one or more specified campaign topics are associated to respective sets of targeted recipients selected from a database of records of potential recipients based on mappings of the respective sets of recipient attributes to the campaign topics and the specified campaign parameters defining the scope of the marketing campaign. For each of the targeted recipients, a respective marketing item containing a respective set of one or more contents matched to the campaign topic associated to the targeted recipient is composed.