The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 03, 2012
Filed:
Aug. 16, 2006
Stephen Sherman, Alpharetta, GA (US);
Douglas O'neil, Marietta, GA (US);
Stephen Sherman, Alpharetta, GA (US);
Douglas O'Neil, Marietta, GA (US);
AT&T Intellectual Property I, L.P., Atlanta, GA (US);
Abstract
Methods and computer-readable media are provided for providing targeted advertising to subscriber devices based on the location of the subscriber device and a set of advertiser-defined and subscriber-defined criteria. In one embodiment, the method includes retrieving location information that identifies the location of the subscriber device. Advertising is matched and transmitted to the subscriber device according to the location of the device. Matching advertising to the subscriber device is based on a set of advertiser-defined matching criteria that matches both the location of the subscriber device and a set of subscriber characteristics stored in a subscriber profile. A subscriber may define a set of parameters within the subscriber profile that further filters the set of matched advertisements.