The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 27, 2011
Filed:
Aug. 20, 2007
Mike Hsin-ping Liang, Sunnyvale, CA (US);
Johan Deckel, Dublin, IE;
Sanjeev Kulkarni, Santa Clara, CA (US);
Christine I. Kawasaki, Mountain View, CA (US);
Mike Hsin-Ping Liang, Sunnyvale, CA (US);
Johan Deckel, Dublin, IE;
Sanjeev Kulkarni, Santa Clara, CA (US);
Christine I. Kawasaki, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Among other disclosure, a method includes receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page. Content in the document object model is identified as corresponding to at least one advertisement on the first page, the first page further including page content. Information is extracted from the identified content to be used in identifying an advertising network system that the advertisement links to. An identity of the advertising network system is determined using the extracted information. Second electronic content is generated using the first electronic content and the determined identity of the advertising network system. A second page including the page content of the first page and the advertisement is generated and displayed. On the second page the advertisement is labeled with the determined identity of the advertising network system.