The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 27, 2011
Filed:
Aug. 05, 2003
Darrell Anderson, Mountain View, CA (US);
Paul Buchheit, Mountain View, CA (US);
Jeffrey A. Dean, Menlo Park, CA (US);
Georges R. Harik, Mountain View, CA (US);
Carl Laurence Gonsalves, Mountain View, CA (US);
Noam Shazeer, Palo Alto, CA (US);
Narayanan Shivakumar, San Jose, CA (US);
Darrell Anderson, Mountain View, CA (US);
Paul Buchheit, Mountain View, CA (US);
Jeffrey A. Dean, Menlo Park, CA (US);
Georges R. Harik, Mountain View, CA (US);
Carl Laurence Gonsalves, Mountain View, CA (US);
Noam Shazeer, Palo Alto, CA (US);
Narayanan Shivakumar, San Jose, CA (US);
Google, Inc., Mountain View, CA (US);
Abstract
A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in 'chrome' of the browser, etc.