The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 20, 2011
Filed:
Nov. 15, 2000
Barry Jay Weber, Carmel, IN (US);
Kerry Wayne Calvert, Indianpolis, IN (US);
Barry Jay Weber, Carmel, IN (US);
Kerry Wayne Calvert, Indianpolis, IN (US);
Thomson Licensing, Boulogne-Billancourt, FR;
Abstract
An architecture for inserting listener targeted advertisements into Internet retransmission of terrestrial radio broadcasts is provided. An Internet server provides aggregation of a plurality of radio broadcast programming for dissemination over the Internet to a plurality of listeners/users. Each Internet provided radio broadcast includes advertisements targeted for each individual listener/user based on a demographics profile. The demographics profile for each listener/user provides a basis for the targeted advertisements. A readily scaleable architecture is capable of supporting rapid growth in listeners/users. Scheduling data is used to predict and prestage advertising content. Timestamping of the radio broadcast aids in calculating where in the broadcast data sequence to pick up after an advertisement. Scalability is preferably achieved by a multiplexer in order to support large numbers of listener connections for streaming audio.