The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 13, 2011
Filed:
Oct. 17, 2001
Russell M. Krapf, Dana Point, CA (US);
Timothy J. Elliott, Fountain Valley, CA (US);
L. Jeffrey Kapner, Iii, Yorba Linda, CA (US);
Russell M. Krapf, Dana Point, CA (US);
Timothy J. Elliott, Fountain Valley, CA (US);
L. Jeffrey Kapner, III, Yorba Linda, CA (US);
Keen Personal Media, Inc., Irvine, CA (US);
Abstract
The present invention may be regarded as personal video recorder and a method of displaying a targeted advertisement on a display in conjunction with displaying of a broadcast stream on the display. The method defines a viewer profile of a viewer of the display based on signals received by a controller indicating usage of a viewer control interface by the viewer, for example based on viewer reactions to a broadcast stream or to an advertisement. A targeted advertisement is selected from stored advertisements based on the viewer profile of the viewer of the display. The targeted advertisement is displayed on the display. The viewer profile is updated based on subsequent signals received by the controller indicating usage of the viewer control interface. The signals indicate viewer reactions, for example, a viewer reaction to a broadcast stream or a viewer reaction to an advertisement or a viewer purchase.