The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 13, 2011

Filed:

Mar. 30, 2006
Applicants:

Bilgehan Uygar Oztekin, Mountain View, CA (US);

Adam J. Klein, San Francisco, CA (US);

Taher H. Haveliwala, Fremont, CA (US);

Glen Jeh, San Francisco, CA (US);

Sepandar D. Kamvar, San Francisco, CA (US);

Inventors:

Bilgehan Uygar Oztekin, Mountain View, CA (US);

Adam J. Klein, San Francisco, CA (US);

Taher H. Haveliwala, Fremont, CA (US);

Glen Jeh, San Francisco, CA (US);

Sepandar D. Kamvar, San Francisco, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

In a method of profiling a website, an information server receives multiple search queries from a website submitted by different users. Different search results responsive to the search queries are provided to the requesting users. The information server monitors activities of the users on the search results and generates a profile for the website using the search queries and the user activities. When the information server receives a same search query from two different websites, it identifies a plurality of information items associated with the search query. The information server uses profiles of the two websites to customize the information items into two different orders and serves the information items to the two websites in the two different orders.


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