The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 13, 2011

Filed:

Sep. 19, 2007
Applicants:

Benjamin Chan-bin Ling, San Jose, CA (US);

Wendy Tobagus, Mountain View, CA (US);

Robert Brown, New York, NY (US);

Eric Lange, San Francisco, CA (US);

Adam Douglas Smith, San Francisco, CA (US);

Inventors:

Benjamin Chan-Bin Ling, San Jose, CA (US);

Wendy Tobagus, Mountain View, CA (US);

Robert Brown, New York, NY (US);

Eric Lange, San Francisco, CA (US);

Adam Douglas Smith, San Francisco, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A search engine communicates with a broker to identify search result content associated with merchants that support purchases through an electronic commerce system provided by the broker. The results of a search can include some content associated with merchants that support purchases through the broker, some content associated with merchants that do not support purchases through the broker, and some content not associated with any merchant. The search engine visually distinguishes content in the search results associated with merchants that support purchases through the broker by displaying a badge, such as a graphical icon, with the content. The search engine can use different types of badges to indicate different characteristics of the merchants.


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