The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 15, 2011
Filed:
Jan. 07, 2011
Joshua Alspector, Colorado Springs, CO (US);
Aleksander Kolcz, Colorado Srpings, CO (US);
Joshua Alspector, Colorado Springs, CO (US);
Aleksander Kolcz, Colorado Srpings, CO (US);
AOL Inc., Dulles, VA (US);
Abstract
Systems and methods are provided for personalizing advertising for a user. In accordance with certain implementations, information is accessed indicating which documents were selected by a user and which documents were not selected by a user. At least one positive word vector is generated using words contained in at least one of the selected documents, and at least one negative word vector is generated using words contained in at least one of the unselected documents. Document word vectors are generated, and a document rank order is established based on a vector space relationship analysis. Categories associated with the documents are ranked based on the document rank order, and the ranked categories are sent to an ad server. Advertising material associated with the ranked categories may then be received from the ad server in a selected context.