The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 08, 2011
Filed:
Apr. 04, 2006
Wanli Min, Mount Kisco, NY (US);
Aleksandra Mojsilovic, New York, NY (US);
Wanli Min, Mount Kisco, NY (US);
Aleksandra Mojsilovic, New York, NY (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method of thresholding of a database of customer purchasing history using a computer, includes providing a customer purchase history database including data regarding customer satisfaction, awareness of vendor brands, previous purchasing history, and size of customer budget, providing a predetermined threshold regarding the data, establishing, in the computer, boundaries surrounding the predetermined threshold, splitting the data, in the computer, to maximize the differences in the data across the split; generating, in the computer, a model of the data, in the computer, based upon the split, and allocating marketing resources based upon the model.