The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 01, 2011
Filed:
Sep. 30, 2008
Bruce Andrew Campbell, Hertfordshire, GB;
Eddie Babcodk, San Jose, CA (US);
Bruce Andrew Campbell, Hertfordshire, GB;
Eddie Babcodk, San Jose, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system is disclosed for customizing a geographic location index based on user preferences. The system obtains geographic data provided by a user and generates a customized geographic region based on the obtained geographic data. The system generates relationship data corresponding to the new customized geographic region. The system updates the geographic location index based on the new customized geographic region and corresponding relationship data. Thereafter, on-line content may be delivered to an audience associated with the new customized geographic region, thereby allowing the user, such as an advertiser or publisher, to define targeting regions that are optimal to their specific business environment.