The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 25, 2011

Filed:

Feb. 25, 2002
Applicants:

Kiran Venkatesh Hegde, Redmond, WA (US);

Raymond Edward Mcgrath, Bellevue, WA (US);

Jason Matthew Walter Kind, Shoreline, WA (US);

Eric Kane Krause, Woodinville, WA (US);

Josiah Dewitt, Renton, WA (US);

Stephen M. Wyand, Renton, WA (US);

Brian David Young, Seattle, WA (US);

Inventors:

Kiran Venkatesh Hegde, Redmond, WA (US);

Raymond Edward McGrath, Bellevue, WA (US);

Jason Matthew Walter Kind, Shoreline, WA (US);

Eric Kane Krause, Woodinville, WA (US);

Josiah DeWitt, Renton, WA (US);

Stephen M. Wyand, Renton, WA (US);

Brian David Young, Seattle, WA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06N 3/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

The present invention plays rich media presentations included in an email, banner ad, and web page. Rich media presentations may be automatically played within an email, banner ad, and web page. When a video banner (Vbanner), video email (Vmail), or video page (Vpage) is included in a requested page, the requesting device receives the necessary rich media presentations, including a virtual player, presentation packages, and media packages, necessary to play the presentation. When the banner ad is downloaded, the rich media presentation begins to automatically play within the page on supported devices. Many options may be set controlling the operation of the Vbanner, Vmail and Vpage. A virtual player is created that includes code to play media files. A presentation package is created that sets the presentation attributes for the multimedia experience. A media package is created that instructs the virtual player what multimedia content to play.


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