The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 18, 2011
Filed:
Sep. 30, 2003
Applicants:
Andrew Fikes, Los Altos, CA (US);
Ross Koningstein, Menlo Park, CA (US);
John Bauer, Mountain View, CA (US);
Inventors:
Andrew Fikes, Los Altos, CA (US);
Ross Koningstein, Menlo Park, CA (US);
John Bauer, Mountain View, CA (US);
Assignee:
Google, Inc., Mountain View, CA (US);
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
A system and method for automatically targeting Web-based advertisements is described. Advertisements are identified relative to a query, wherein identified advertisements describe characteristics relative to at least one of a product and a service. The advertisements are scored according to match between the query and the characteristics of the identified advertisements. At least some of the advertisements are provided as Web-based content.