The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 27, 2011
Filed:
Dec. 23, 2004
Daric Wong, Daly City, CA (US);
Scott Faber, San Francisco, CA (US);
Ebbe Altberg, Mill Valley, CA (US);
Mark Halstead, Auckland, NZ;
Ron Hirson, San Francisco, CA (US);
Daric Wong, Daly City, CA (US);
Scott Faber, San Francisco, CA (US);
Ebbe Altberg, Mill Valley, CA (US);
Mark Halstead, Auckland, NZ;
Ron Hirson, San Francisco, CA (US);
UTBK, Inc., Dover, DE (US);
Abstract
One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.