Method and system for providing call tones service in a system with multiple media content providers

Abstract

A carrier providing wireless services provides ringback media such as call tones via one or more call tones content providers. In one aspect, a service entity (e.g., SCP or application server) is provisioned with data unique to ringback media service subscribed to by the subscriber. The service entity provides routing instructions to a mobile switching center identifying a ringback media server (e.g., content provider platform) to render ringback media to the caller. In another aspect, a caller can exercise control over the play of ringback media, e.g., by inputting DTMF tones, which responsively cause a ringback media server to change the play of ringback media, e.g., stop it or play a different selection. In another aspect, when a subscriber initiates a call to called party that subscribes to a competitor carrier, the carrier limits exposure of the subscriber to the ringback media of the competitor carrier. In one possible configuration, the carrier inserts its own ringback media.