The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 06, 2011
Filed:
Jun. 19, 2007
Edud Zaguri, Kibutz Netzer Sireni, IL;
Edud Zaguri, Kibutz Netzer Sireni, IL;
Abstract
Apparatus and a method that control the number of sponsored links that are presented in search result webpages in response to a search string presented by a user, based on the past behavior of users to presentations of result in response to the same search string. When this past behavior indicates that users tend to select sponsored links, the number of sponsored links in the results sent to the user is increased, thereby a more responsive presentation. In addition to sending results with a controlled number of sponsored links, the apparatus and the method account for the response of the user so as to include the user's behavior in the information about past behavior of users.